We were pleased to see Motives mentioned in The Drum's recent interview with James Mackenzie, Head of Insights at PZ Cussons.
James discussed how Motives is helping transform PZ Cussons' consumer research process. Our AI-powered qualitative research platform delivers results in 48 hours and has cut their research timeline by at least three months.
He also highlighted the value of working directly with our founders, Sean and Sam. As James put it, the difference between talking with the people who built the product versus "a sales rep saying, 'We've got this platform and it will solve all your problems,' is like night and day."
At Motives, we care about understanding our clients as much as they care about understanding their consumers.
Read the full interview here:
https://www.thedrum.com/news/pz-cussons-james-mackenzie-shoppers-and-consumers-are-not-the-same
