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Motives for Marketing teams

Make insights part of every decision

Stop relying on assumptions—now you can get direct insights from your audience. Motives empowers your marketing team to connect with real consumers, ensuring your campaigns align with their needs and preferences. Fast, cost-effective, and designed for actionable results, Motives helps you create more impactful strategies and drive better ROI. It's like having your consumers in the room with you, and you can ask them whatever you need.
Motives and Marketing Teams

Many voices offer advice on improving your marketing, but only one truly counts—your target audience. With qualitative insights, you can uncover their key needs, validate new concepts, and fine-tune your campaigns. Marketers who rely on consumer insights make more informed decisions and consistently achieve better outcomes.

"Everyone says that understanding the customer is crucial to great marketing, but how often in practice do we not have time or budget to actually do the research? Motives removes that excuse entirely, and means we can now get the voice of the customer in every initiative."

—Marketing Director

"We're never going to have the same insights budgets as the biggest brands - but now Motives means we can act like we do."

—VP Marketing

Automated Research in 3 easy Steps
Automated Research in 3 easy Steps

Tell Motives your goals

Motives recruits real people and runs in-depth, AI-moderated video interviews

You get the insights you need with specialized AI analysis

Answer the big questions.
Find the insights you're missing from your customers and market.
Start Your Research Journey