Real qual, really fast for
consumer-obsessed brands
every decision, not just the big ones
creative testing
whenever curiosity strikes
Tuesday's meeting
concept testing
all your hunches
questions you'd never ask an agency
Motives AI conducts up to 60-minute in-depth video interviews with real consumers then delivers actionable insights in 48 hours. Validate concepts, test assets, and understand consumer thinking.
How it works
Book a demo
Trusted by brands worldwide
01
Ask your question
Our AI assistant will build a research plan for your approval
Explore Research Planning →
What would you like to research today?
Which of our concepts resonates most with consumers?
02
Reach millions
Our AI interviewer runs in-depth video interviews with the most relevant consumers
Explore AI-Moderated Interviews →03
Insights in days, not weeks
Get in-depth, actionable insights backed by the voice of the customer
Explore Interactive Findings →
Key Takeaway
Consumers favored Concept #3 for its summer/vacation cues.
Recommendation
Further emphasize seasonal imagery to drive emotional connection.
Use Cases
Our customers say it best
How PZ Cussons gets honest insight into their most intimate consumer moments
Motives has turned qual research into a dynamic experience rather than a static presentation of fact and opinion. It becomes something where I build up my knowledge over time, which allows me to become a better marketeer and a better R&D colleague and a better product colleague.
Read more
How Unilever’s brand Wild uses Motives to test innovation with customers at speed
Motives is an amazing blend of depth and speed. It lets us get a rich understanding of consumers but at a speed that matches how fast we move.
Read more
How Divine Chocolate used Motives to validate their premium hot chocolate strategy
Seeing real people talk about your product gives you an intangible closeness to consumers. In quant, people become numbers, but with the video qual study through Motives, I really feel closer to my consumers!
Read more
Yoto: understanding the parent journey, in days not weeks
Normally I'd spend ages making a brief as prescriptive as possible. With Motives, it almost feels too easy. We just explain what we're after and it does the rest.
Read more
How Motives helped MoneySuperMarket understand the financial pressures on young adults
Motives gave us 46 in-depth conversations with young adults in just a few days. We heard real voices, not just data points, and that brought the Money Talks report to life.
Read more
Viña Concha y Toro: exploring brand perceptions to boost wine sales
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Insight for every stage of building your brand
Discovery & segmentation
Understand your consumer, market, and category
Identify key segments, needs, behaviors, and whitespace opportunities.
Innovation & concept testing
Develop, validate, and iterate on new ideas
Refine products and positioning with real consumer feedback.
Creative & message development
Perfect your brand communications and design
Improve advertising, packaging, and storytelling.
Brand health monitoring
Dive deep on evolving consumer perceptions
Identify opportunities to strengthen and grow your brand over time.
Get the answers you need to act with confidence
Understand consumer journeys
Validate product concepts
Improve packaging
Map consumer segments
Refine creative and messaging
Track brand health
From insight to impact
Chat with our AI researcher to uncover powerful insights in seconds. Then export compelling videos or download PowerPoint presentations that captivate stakeholders and drive decisions.
Hear it from our customers
“
Motives is an amazing blend of depth and speed. It lets us get a rich understanding of consumers but at a speed that matches how fast we move.
”
Jocelyn Charman
Director of Operations
“
With Motives, not only do we get insights quicker, but we get a richness of open and honest responses because people aren’t speaking to a human. Plus, the ability to go back into each one of those interviews and ask the AI Researcher probing questions means we keep going back to the source material time and again and again and again. Even now, three months after some studies, we're still going back.
”
James MacKenzie
Head of Insights
“
Motives is the best way to get useful consumer insights - it should be part of every marketers toolkit.
”
Zippy Bąkowska
Marketing Director
“
Mind blown! I’m amazed by how good of an interviewer the Motives AI is. As an experienced researcher myself I’m stunned by how fast I’m able to get deep insights from Motives' research projects.
”
Shaun Miller
Head of Growth
“
WOW! As someone who has been running face-to-face qualitative research for 38 years, I am so impressed. The first thing I really warmed to was the tone of the AI voice - it struck a perfect balance of being relaxed and friendly with being interested, intelligent and informed. We saw that speaking to an AI moderator was a very positive aspect from the respondents' point of view, especially bearing in mind that these were highly personal and sensitive topics. What was the most innovative and impressive aspect was that the AI interviewer was so adept in clearly answering the participants complex questions, which involved detailed knowledge on our particular topics.
”
David Lewis
Founder & CEO
“
We were amazed by the depth of the insights from Motives, and by the speed. It saved us weeks of planning to get high quality research so quickly and really made a difference in our approach.
”
Joel Livermore
Head of Product & Growth
“
I was a skeptic on using AI in qualitative, but after reviewing the results of our first study with Motives I have to say I’m impressed. The analysis and the ease of finding the right consumer quotes and clips to support the insights saved us a week’s worth of work. I was able to get exactly what I needed in a very quick turnaround.
”
Jeff Syroney
VP Innovation
“
Seeing real people talk about your product gives you an intangible closeness to consumers. In quant, people become numbers, but with the video qual study through Motives, I really feel closer to my consumers!
”
Lydia Stubbins
Marketing Director
